Real Rap Philly Launches with a New Ad Campaign
Did you know that Philadelphia is one of the top cities in the nation with high sexually transmitted infections (STI) and teen pregnancy rates affecting youth? Real Rap Philly aims to empower youth to start the right conversations with their partners, parents and peers while providing information on youth-friendly testing sites, places to get free condoms, facts about STIs and teen pregnancy prevention as well as programs and events going on in Philadelphia that allow real conversations − “real rap” − about sex.
The ad campaign strategically focuses on the root causes of risky behavior, addresses real-life barriers and inspires behavior change by encouraging youth to talk about the issues they are facing. Look for the ads on bus shelters throughout the city!